Must A Aspiring Influencer Friend Stop Exploiting People for Content?

The Prosecution: One Friend's Perspective

At times she films me while I’m eating. I’ll see myself on her Instagram – it feels like a sudden shock.

My best friend of a decade, Marielle, labels herself the “content queen”. It can be amusing for a bit, but it weighs on our friendship.

She is an extrovert, she feels the need to document everything constantly. During meals out, she says, “The phone eats first,” and takes photos with the flash on, which makes me cringe. I don’t like it when other people see her performing for the camera – I get vicarious awkwardness. Another annoyance is because meals lose their warmth.

She isn’t exactly an influencer yet, but Marielle is trying to be. She makes vlogs about living in our city, a day in her life, and her work as a stylist. The material is quality, I’ll give her that, but I prefer not to be dragged into it. Sometimes I'm captured while dining, or simply tagging along. Later, I appear on her feed later, and it comes like a jumpscare: I might be bare-faced, making a strange expression or be captured while eating. It feels invasive.

She also anticipates that I will to film her at inopportune moments. Often I’ll be talking to someone else, or we're simply hanging out in the street. I feel like our bond has turned into me serving as her unpaid videographer. She could easily employ someone if she wanted high-quality content. Upon mentioning my unease about the situation, she dismissed it. I've been invited to several industry functions, which were appreciated, but that doesn't compensate for all the energy I spend assisting her create material.

I appreciate that Marielle has helped me with my design career, but I resist our connection to become just a ledger of favours. I don’t feel she’s fake or dishonest, but at times I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.

Her directive is, “Alright, smile for the camera!” and record me laughing with another. It’s so silly. I need her to recognize that our 10-year friendship still has boundaries. I love being with her, but I also desire to enjoy it without being filmed, altered, or shared for an audience. I’m not a prop for her Instagram.

The Other Side: Marielle

I want my friend to see that the creations we produce together can get us a foot in the door.

I am passionate about creating videos. It’s not just a hobby; it's integral to who I am. Producing content and sharing my life online allows me to show my personality and engage with people in novel forms.

I don’t see myself as a full influencer yet, but it's savvy to make money from your interests. I look up to people on social platforms who pull off that aesthetic of casual, DIY film-making.

Content creation is my interpretation of engaging with life: noticing the details, sharing them with an audience that values the craft behind it. It's never my aim to make my friend uncomfortable. Bringing her to industry events was my method of sharing opportunities, providing her a opportunity to witness behind-the-scenes moments that could benefit her professional path too. That isn't blackmail, it’s just being pragmatic.

I’d still take her to these events even if she refused to assist me, but I want her to see the benefits the content we create together can achieve: an opening. I understand not everyone enjoys being filmed, but often spontaneity is what makes material authentic. Appearing on video from time to time is part and parcel of being my friend. I would delete anything she asked, but she hasn't made such a request yet.

I don’t expect anybody to be my personal filmmaker, but companions support one another in small ways. I thought recording a short video here or there would be enjoyable for her. Creativity flourishes in collaboration, and having my friend around makes projects energetic and enjoyable. I never force her to take part in anything, and I would never intentionally humiliate her. But creating content jointly sometimes is part of how I record our time together.

I cherish Beth’s friendship profoundly and don’t want making videos to come between us. I am ready to compromise: like asking before recording, and avoiding shots that might make her self-conscious.

This is not about control, it’s about sharing my world while still considering hers. Obviously making content is not a replacement for real connection: it's merely part of how I experience life and I want her to be included in a way that’s agreeable for each of us.

The Jury: Reader Opinions

Should Marielle stop filming herself and Beth when they are out together?

Nothing is more uncomfortable than having a companion point a camera at you. I get that it’s Marielle’s job, but I don’t make friends come to my work. Maybe she can find like-minded creators to collaborate with. With the dark, looming future of AI, human connections are the only thing we have – cherish them!
Liberty, 25

If you’re doing something professionally, it's unfair to expect your friends for assistance every time, even if they have done it before. While she enjoys shooting, that doesn't imply everyone around her is willing material. She must to respect her friend's personal space.
Another reader, 26

Marielle might love making content and showing off her life publicly, but it isn't for everybody. It’s nice she has helped Beth’s career, but she needs to hear what Beth wants.
A commenter, 27

It sounds like you care about each other, so hold on to that and make sure it’s the priority in your friendship. Foster some real experiences, where genuine feelings are preserved, not online archives. In fact, celebrities who seem to share their worlds actually have more secrecy than it appears.
Sarah, 53

Marielle appears to be not fully engaged nor authentic when she’s with Beth – she's on the job. Both seem confused as to where the line is. The answer lies not in trying to alter one another, but in each setting clear limits around what feels acceptable to them and determining if there is an acceptable compromise.
A final view, 71

Now You Be the Judge

In an online poll: is Marielle over-exposing their friendship?

Charles Cooper
Charles Cooper

Elena is a digital artist and community organizer passionate about fostering creative ecosystems and interdisciplinary projects.